Brand Activation
At Litmus Facilitators, our mission was to infuse the Abu Dhabi Marathon with a burst of energy and motivation through dynamic Energy Zone. Designed to inspire and boost runners, this project aimed to create an immersive experience within a 1km stretch, propelling participants towards the finish line with enthusiasm and vibrancy.
Execution:
Transforming Vision into Reality
With a mere two days for design and planning, Litmus Facilitators efficiently brought the Energy Zone to life. The execution phase, a testament to our commitment and expertise, saw the rapid setup of branding elements, transforming the designated 1km stretch into a visually engaging and energetic space just in time for the marathon.
Branding Elements :
As the curtains descended on this artful experience, Litmus Facilitators, the catalysts of innovation, took center stage for the closing ceremony. The grand finale featured an award show honoring 70+ deserving awardees, complete with cutting-edge special effectsAmplifying the Experience
The Energy Zone came alive with carefully curated branding elements. Inflatable arches marked the entry points, motivational cubes added inspirational messages, road stickers guided the way, and the DJ booth provided a lively soundtrack. This amalgamation of elements created an immersive and memorable experience for runners, elevating their marathon journey.
Impact:
Litmus Facilitators' Energy Zone left an indelible mark on the Abu Dhabi Marathon. Beyond providing a boost to the runners, it created a dynamic and entertaining atmosphere that contributed to the overall success of the event. The rapid setup and impactful execution showcased our ability to turn visions into reality seamlessly.
Services :
Ideation, Design and Branding, Execution and Setup, Project & Event Planning.