Overview:
In response to the UAE's call for a "Year of Sustainability," Litmus Facilitators undertook the transformative task of creating an immersive experience for ADNOC at the ADGP. The result was the ADNOC Fanzone, a 500sqm space that not only captured the attention of 60% of those in the Main Oasis passed through the stand and 9K engaged visitors over four days with an average engagement time of 8min 14 secs.
The Concept:
Arbor Link - Unveiling Sustainability's Roots
The name "Arbor Link" signifies the connection between "arbor" (tree) and "link," portraying the interconnectedness of sustainability within ADNOC's operations. This concept visually communicates ADNOC's deep-rooted commitment to sustainability and the unity of nature.
Experiential Journey :
- Methane Madness:
Playful exploration of clean energy, emphasizing the importance of methane in sustainable solutions. - Drone Mangrove Plantation:
Interactive drone-led mangrove planting, showcasing the intersection of technology and ecological conservation. - Carbon Capture Challenge:
Engaging activities illustrating carbon capture techniques, fostering awareness of ADNOC's commitment to a greener future. - Digital Pledge Tree:
A striking digital tree collecting personal sustainability pledges, emphasizing the collective impact of individual actions. - Creativity Zone:
Showcasing the merger of creativity and sustainability using recycled materials, inspiring eco-friendly practices. - Personalization Zone for Giveaways:
Adding a personal touch to sustainability, allowing visitors to customize their giveaways, creating lasting mementos.
Project Triumph:
Jessica Alderson | Ethara
Litmus made the whole process of delivering our activations and fan zone space as smooth as possible. With changes and new designs briefs, Litmus always delivered with a speedy response. The whole team was lovely to work with and nothing was ever too much trouble. All the onsite team were happy to accommodate last minute changes, or provide realistic solutions when things were not possible, all of which made us be able to manage the client a lot easier. We couldn’t have done it without them and very grateful for their support.
Services :
Conceptualization, Project Planning and Management, Stand Design, Execution and Implementation, Branding & Activation.